Problem: Over time, the outdoor signage at Isabella's and Grayhawk Golf Club had become faded, worn, and difficult to read due to years of exposure to the elements. In addition, certain areas of the property lacked clear directional signage, making it more difficult for patrons to navigate to key amenities such as restrooms, the snack bar, and cart rentals. The challenge was to improve visibility and wayfinding while maintaining a cohesive look that aligned with each brand's identity.

Solution: I redesigned and hand-painted a series of outdoor signs to refresh the guest experience and strengthen brand consistency throughout the property. By incorporating a carefully selected color palette and typography that reflected the character of Isabella's and Grayhawk Golf Club, I transformed outdated signage into visually engaging wayfinding tools. The updated signs provide clearer direction, improve readability from a distance, and add vibrant visual appeal while maintaining a cohesive brand presence across the property. The result is a more intuitive and welcoming experience for visitors, supported by signage that is both functional and aesthetically aligned with the brands.