ASCO CONSTRUCTION

Located in Grand Junction, CO

Problem: ASCO Construction needed a cohesive brand identity and digital presence that would accurately reflect the quality of its work, build credibility with potential clients, and attract skilled employees. The company lacked a unified visual system across its marketing materials and needed engaging content that showcased both its craftsmanship and company culture while keeping its online presence current and informative.

Solution: I developed ASCO Construction's brand identity by designing a versatile logo system that could be seamlessly applied across web and print platforms, including merchandise, vehicle graphics, website assets, email signatures, and other branded materials. Beyond the initial branding, I continue to maintain and update the company website, ensuring content, project information, and visual assets remain current and aligned with the brand. To further strengthen ASCO's presence, I created and managed its Instagram account, capturing original photo and video content directly from active job sites. Through project showcases, employee testimonials, recruitment campaigns, and behind-the-scenes content, I highlighted ASCO's expertise, values, and workplace culture. Using a variety of creative and editing software, I transformed raw field content into polished marketing assets that increased brand visibility, built trust with potential clients, and supported the company's growth and hiring efforts.